Why humility is key for brands working in VR Financial predictions are optimistic. The global market for VR is reported to likely reach $6.7bn this year, and is estimated to hit $70bn+ in 2020 — made up of both hardware and content business. These numbers are hard for advertisers to ignore, even if projections for ultimate market value have been modelled on that of smartphone adoption, when smartphones had the huge advantage of million dollar subsidy from service providers whose own interests were served by driving down hardware costs. continues >>